A full-bodied black tea for ethical drinkers ready to trade routine for a ritual that’s rooted in tradition.

Assam Pekoe is a high-caffeine, single-origin black tea grown without chemicals on independent farms in Assam, India—each under 5 acres—guided by the Baruah family’s expertise and legacy. With bold flavor, smooth maltiness, and focused energy, it delivers everything your morning ritual needs—without the crash or compromise.

If you want your tea to be strong in taste and values, this is the one.

Let’s be honest—most tea on the shelf isn’t telling you the full story.
You want bold, energizing flavor… but you also want:

• Transparency about where your tea comes from
• Ethical sourcing that goes beyond surface-level labels
• Energy without the caffeine crash or jitters
• A ritual that feels rooted—not rushed

You want to start your day with a cup that feels like you.
Bold. Awake. Aligned.

A tea that energizes your body, supports your values, and honors the people who made it possible.

That’s exactly what Assam Pekoe delivers.

Assam Pekoe helps you go from autopilot sipping to an energizing daily ritual—one that’s rooted in tradition, full of bold flavor, and built on trust.

This is a tea you can feel proud to drink—and one that delivers on both ethics and energy.

When you choose Assam Pekoe, you choose:

• A robust, high-caffeine black tea with malty, citrusy notes
• Single origin leaves grown using chemical-free practices
• To support independent small farms in Assam
• Tea naturally rich in L-theanine for calm, focused energy
• Tea packaged in 100% compostable, zero-waste materials

This Tea is for You Even If…

• You usually rely on coffee (this tea is strong—and smoother)
• You’ve tried “ethical” brands and felt let down
• You think tea can’t actually give you energy (it can—with clarity)
• You don’t know much about Assam or tea sourcing (we’ve got you covered)

This tea is for you if:

• You want bold flavor without compromising your values
• You crave a deeper connection to what you consume
• You believe in supporting small farms and ethical practices
• You want to feel energized and aligned

Every day, you start with tea or coffee that doesn’t reflect your values.
You deserve better. Don’t keep sipping something that leaves you unsure.

Instead, choose:

• Bold black tea flavor without bitterness
• Energy that’s clean, focused, and lasting
• Honestly and ethically sourced tea
• Packaged with care for the earth and future

You don’t need another box of tea you don’t trust.
You need a bold morning ritual you can believe in.